Pricing & Partnerships
We grow when you grow
WonderWay is built as a partnership model, not a traditional software license.
We believe museums, cultural institutions, and heritage organizations should not take on large financial risk to experiment with new forms of visitor engagement. Instead, we invest together.
A modest onboarding investment supports the creation and launch of your conversational experience. From there, WonderWay grows primarily through visitor engagement.
Our incentives stay aligned: we succeed only when WonderWay creates value for your visitors and your institution.
How WonderWay Works
Build your experience
We work with your team to transform collections, exhibitions, and institutional knowledge into a conversational experience visitors can speak with naturally.
This includes:
• Curatorial content ingestion and organization
• Conversational experience design
• Multilingual setup
• AI knowledge structuring
• Staff onboarding and training
• Technical configuration and launch support
Launch and engage visitors
Visitors access WonderWay through a simple web experience. No app download required. They ask questions naturally:
“What should I not miss here?”
“Why did this artist paint this?”
“What happened after this historical event?”
WonderWay transforms passive visits into active exploration.
Share success
As visitors engage, revenue is shared between WonderWay and your institution.
No visitor engagement means no additional cost.
[Button: Explore Pilot Options]
Onboarding Investment
Onboarding investment depends on the scope of content, collections, and conversational experiences being created.
Every institution is different. Some begin with a single exhibition or gallery. Others may launch across multiple collections, sites, or years of institutional knowledge.
Your onboarding investment supports:
• Knowledge ingestion and structuring
• Conversational experience design
• Multilingual setup
• AI knowledge architecture
• Staff onboarding and training
• Technical configuration and launch support
Focused Experiences
Starting at $10,000
Ideal for:
• Single exhibitions
• Individual galleries
• Small collections
• Pilot deployments
Revenue-share credit: 10%
Expanded Experiences
Starting at $25,000
Ideal for:
• Multiple galleries
• Larger collections
• Multilingual deployments
• Broader visitor journeys
Revenue-share credit: 15%
Institution-Wide Experiences
Starting at $50,000
Ideal for:
• Institution-wide implementations
• Large or complex collections
• Multiple sites or extensive knowledge systems
Revenue-share credit: 20%
Historic sites, cities, universities, public spaces, temporary exhibitions, and custom experiences may require tailored partnership structures.
Your investment is recoverable
Your onboarding investment is not a sunk cost.
A percentage of future WonderWay revenue is credited back over time through visitor engagement.
As WonderWay grows, your institution benefits directly.
Visitor Access Pricing
Current visitor pricing:
Day Pass — $5
Week Pass — $15
Institutions retain the majority of visitor revenue while WonderWay supports:
• AI infrastructure
• Platform operations
• Continuous improvement
• Product evolution
• Support and maintenance
Founding Circle Program
We are opening our first five institutional partnerships.
Founding partners receive:
• Preferred pricing
• Direct influence on product roadmap
• Participation in research initiatives
• Early access to new features
• Deeper collaboration opportunities
Two founding partner spaces currently remain.
